New year, new changes and new trends! Read this article and discover the 3 key trends in explainer videos to look out for in 2018!
Keeping up with the newest trends in the market is really important, especially if you are a business owner or a marketer. You need to know what is in and what is out, in order to create the best product or service, to come up with the best promotion, to use the right tool, and etc. Explainer videos are not an exception. If you are planning to create an explainer video, you need to be familiar with the newest trends so that you can come up with a perfect script, hire the best video production company or simply use the right software to create the video.
SquareShip explainer videos will help us understand what are the Trends in Explainer Videos for your website.
In an effort to equip you for the new year and new changes, we’ve decided to make a list of the key trends to look out for in 2018. These trends are expected to dominate video marketing this year. So, let’s start!
- Virtual reality – It is no secret that virtual reality has gained a lot of popularity over the last year and why not, it is fun, different, and unique, and according to experts, VR has only space to grow and become more widely accessible. We saw an immense growth in the area, in the last year, and we have a good feeling that 2018 will be a year filled with all sorts of VR innovations and goodness. So, even though VR will remain a luxury hobby, today almost anyone can purchase a $20 VR set on eBay or Amazon, meaning creating content for VD platform should be an option. So, instead of focusing on creating traditional and boring explainer videos, why not make it your video unique. If you have the time and the budget to create a VR content, this year, is definitely the year to do it.
- Mobile video – We can all agree that mobile video is on the rise, especially this year. Video accounts for more than 50% of the mobile traffic and last year we saw a huge rise in videos created specifically for mobile. We predict that this year, 2018, will steer a new wave of mobile-centered video production, so we highly advise you to be on the front end. When it comes to your mobile video strategy, keep in mind that it doesn’t have to be formatted for the smartphones, however, it does have to contain one thing – captions. According to a research, more than 80% of Facebook video is watched without a sound, meaning if your video does not have captions, you will miss out on a lot of viewers and potential buyers. The best way to create captions is to transcribe them in YouTube and then download the .csv file and finally, upload them to Facebook.
- Influencer marketing – Influencer marketing is surely becoming the gold rush of this year and generation. More than ever, we see businesses spend 6-figures to social media stars for their project. 2018 is all about influencer marketing and this is a great opportunity for you to separate from the crowd, by using this trend while making your new explainer video. While your company budget might not allow for the most popular Instagram stars to talk about your business in your video, the chances are that there is at least one person, one influencer out there (related to your business niche) who can help you. Our advice to you is go for natural and always be realistic. If you have the money, don’t create a video that doesn’t feel right or work with a person whose image doesn’t really represent your business.
Can you think of other trends?